Mitsubishi is back in force after a few moribund years. The manufacturer sold more than 5,000 copies of its new plug-in Hybrid Outlander PHEV last year, a freakish and honestly unexpected success.
The Japanese manufacturer wants to replicate the success of the Outlander PHEV to go up the slope and return to profitability, it is obvious. The Mitsubishi offer will therefore be made up of 7 models and all will be offered with an electrified engine. This conversion will take place in “7 or 8 years” according to the great boss of global planning Mitsubishi, Vincent Cobee.
While in Montreal during the Auto Show, Mr. Cobee spoke with the media yesterday and spread his vision of the future of Mitsubishi, but also the industry.
Of the 7 models that Mitsubishi plans to produce in the coming years, there will be different sport utility vehicles with plug-in hybrid technology like the Outlander PHEV .
“We have shown with the Mitsubishi Outlander PHEV that the balance between SUV versatility and electric motor efficiency works and meets the needs of consumers. You will see more electrified SUVs, “said Cobee.
Mitsubishi intends to produce more SUVs, but also two cars for which will be reserved for medium-term 100% electric motors. According to Vincent Cobee, the all-electric engine at the moment would be more relevant for a car covers while the hybrid technology is more applicable to a sport utility vehicle.
Mitsubishi will continue to offer its Triton mid-size pickup truck, but it would be surprising to see it in North America due to the strong competition in the truck market and severe government regulations.
The Mitsubishi e-Evolution presented today at the Montreal International Auto Show is the first step in Mitsubishi’s electrification plan. Unveiled in the spotlight last November at the Los Angeles Auto Show, the e-Evolution is powered by three electric motors, one at the front and two at the rear. Mitsubishi’s advanced AWD system called S-AWC is also part of the equation.
For the first time in a while, Mitsubishi is moving in the right direction. If the builder wants to carve out a niche in a growing niche like that of electrified SUVs, you’ll see a lot of brand models on the roads soon.
2018 Los Angeles Auto Show: Mitsubishi unveils its e-Evolution prototype
Originally unveiled at the Tokyo Motor Show in 2017, the Mitsubishi e-Evolution concept has resurfaced at the Los Angeles Auto Show this year. Mechanically, this concept is driven by a trio of electric motors, one at the front and two at the rear, which is powered by a battery taking place under the seats. Mitsubishi says traction is handled by the Mitsubishi Super All-Wheel Control (S-AWC) AWD system. What catches our attention on this concept is the fact that it uses an artificial intelligence system. According to the manufacturer, this system contributes to improving the driver’s abilities and skills. A battery of sensors analyzes the road conditions, the traffic and the intentions of the individual behind the steering wheel. An algorithm is then used to modulate the performance of the vehicle according to the skills of the driver, providing safer or more dynamic behavior according to the conclusions drawn by the system. It is also mentioned at Mitsubishi that this artificial intelligence can lead the driver to make better decisions.
We hope that Mitsubishi will move forward with this concept, which would add some innovation to the manufacturer’s catalog.
Mitsubishi could turn Mirage into a crossover
The three-diamond manufacturer had already announced its strategy of focusing primarily on electric power in the long term, but also to propose an alignment composed mainly of commercial vehicles.
Moreover, with the arrival of the Plug-In Outlander and the new Eclipse Cross earlier this year, Mitsubishi is only confirming this long-term vision and it is clear that at least one other fully electric performance crossover is on the way to bring the Evolution crest back to the fore, with the e-Evolution prototype showing what to expect.
But, it seems that another utility is considered by the Japanese manufacturer, as reported by the Japanese website Response.jp. And this is the name Mirage that could be “recovered” for this future small urban crossover which, if it is designed to compete with the micro-utilities of the moment, would grow at all levels since the current Mirage is classified in the microcar category.
The site announces that this Mirage Cross SUV – or Mirage Cross ever know – would take over the platform already used for the Nissan Juke and the Renault Captur. The publication also talks about the possibility of a turbocharged 0.9-liter petrol engine and maybe even a small turbodiesel engine, despite all the controversy surrounding this technology since Volkswagen’s “Dieselgate”.
And since Mitsubishi has made electric power its number one propulsion priority, the addition of a fully electric Mirage crossover would be quite welcome, with the already confirmed presence of the electric Hyundai KONA in particular and the Kia Niro at we.